TikTok has evolved from a platform for short videos to a potent source of income for influencers, companies, and content producers. Many people are coming up with innovative ways to make money on TikTok because of its millions of active users and expanding monetization features.

This guide will show you how to make money on TikTok in 2025, regardless of whether you're a business owner or an aspiring content creator hoping to take advantage of the platform.

1. Sign up for the Creator Rewards Program on TikTok

The TikTok Creator Rewards Program is among the easiest ways to make money off of your TikTok content. Creators who produce captivating, high-quality videos longer than one minute are rewarded by this program.

To be eligible, you have to:

• Have ten thousand or more followers.
• Obtain 100,000 views on your video within the last 30 days.
• 18 years of age or older
• reside in a nation that qualifies

The creators of the program receive payment based on the number of views on their videos; for every 1,000 views, they may receive anywhere between $0.02 and $0.15. If your content is more interesting and unique, you can get more rewards.

2. Sell Products Through TikTok Shop

Businesses and creators can sell goods directly on TikTok Shop. Followers can easily shop within the app by tagging products in videos, livestreams, and their profiles.

How to begin using TikTok Shop:

• Register as an affiliate or seller on TikTok Shop.
• List goods or advertise affiliate products from other companies.
• Showcase your products with livestreams and shoppable videos.

When compared to other e-commerce platforms, TikTok Shop has higher engagement rates for many businesses, which makes it an excellent tool for increasing sales.

3. Collaborate on Sponsored Content with Brands

Companies are always searching for TikTok creators to use sponsored content to advertise their goods. You can work with brands and earn money by including their products in your videos if you have a loyal following.

Ways to land brand sponsorships:

• Become a member of the TikTok Creator Marketplace, which links sponsors and brands.
• Reach out directly: Offer a brand you already use and adore a partnership proposal.
• Interact with brands by tagging them in your posts and demonstrating genuine interest in their goods.

Depending on your follower count and engagement rates, brands frequently offer sponsored posts for between $100 and $10,000.

4. Get Gifts and Advice from Followers

During livestreams or straight from their videos, TikTok users can give their favorite creators virtual presents and advice. You can exchange these presents for actual cash.

How it works:

• TikTok LIVE Gifts: During livestreams, viewers can buy and send gifts. Diamonds are given to creators and can be traded for cash.
• Video Gifts: In the comments section of ordinary videos, fans can post gifts.
• TikTok Tips: Users can send direct financial support to creators who have at least 100,000 followers by turning on the Tips feature.

Many influencers use interactive livestreams to engage with their audience and increase their revenue through virtual gifts.

5. Give Affiliate Marketing a Try

TikTok creators can promote products from other brands and earn commissions through affiliate marketing. You receive a portion of the sale when a customer uses your affiliate link or coupon code to purchase a product.

To begin TikTok affiliate marketing,

• sign up for affiliate programs such as Amazon Associates or TikTok Shop Affiliate.
• Use reviews, how-tos, or unboxing videos to advertise products in your videos.
• Provide links in the captions of your videos or in your bio.

Some TikTokers earn thousands of dollars a month by promoting popular products, though affiliate earnings vary.

6. Use TikTok Series to Provide Exclusive Content

Series is a monetization tool that TikTok introduced that lets content creators hide their work behind a paywall. Up to 80 videos, each lasting up to 20 minutes, may be uploaded by creators per series.

• TikTok Series Requirements:
• 10,000 or more followers
• 1,000 views of the video during the previous 30 days
• Unique, superior content

Fitness regimens, in-depth tutorials, and educational courses are among the most common use cases for Series. Prices are determined by the creators and range from $0.99 to $189.99 per series.

7. Expand and Offload TikTok Accounts

Rather than starting from scratch, many influencers and businesses purchase pre-built TikTok accounts with an existing following. You can sell accounts for a profit if you're good at growing them.

How to accomplish it:

• Select a niche: Pick a well-liked subject, such as fashion, fitness, or travel.
• Increase engagement by sharing excellent, viral content to gain more followers.
• Sell the account. To list and sell accounts, use websites such as Flippa, Accfarm, or Fameswap.

A TikTok account's worth is determined by its niche, follower count, and engagement rate; some accounts can fetch hundreds to thousands of dollars.

8. Monetize Through Crowdfunding

Some TikTok creators use crowdfunding platforms to receive financial support from fans.

Options include:

Patreon – Offers exclusive content to paying subscribers. Kickstarter & GoFundMe – Used to fund creative projects.

Buy Me a Coffee & Ko-fi – Allows fans to send one-time donations. Crowdfunding is ideal for artists, educators, and niche creators who want a stable income while creating unique content.

9. Run TikTok Ads for Your Business

TikTok Ads can assist business owners in connecting with potential clients. Precise targeting according to location, interests, and age is made possible by the platform's robust ad system.

TikTok Ad Types:

• In-feed advertisements show up on users' "For You" pages.
• Branded Hashtag Challenges – Encourage user-generated content.
• Top-View Ads are premium advertisements that show up when users launch TikTok.

When compared to other social media platforms, businesses that use TikTok ads frequently experience higher engagement and conversion rates.

10. Conduct Workshops and Paid Live Events

Many TikTokers host live events or virtual workshops to earn money. These events can be educational, entertaining, or skill-based, such as:

• Exercise programs
• Coaching for businesses
• Do-it-yourself or art lessons

Through TikTok Series, Patreon, or Eventbrite, creators can charge admission fees. Live events generate revenue while fostering community involvement.

Concluding remarks

TikTok offers a variety of revenue-generating opportunities, including affiliate marketing, product sales, brand partnerships, and exclusive content. Your audience size, content style, and niche will determine the best strategy.

Prioritize building an engaged audience before pursuing monetization if you're just getting started. It will be simpler to turn followers into paying clients or supporters if you offer more value.