TikTok has transformed from a short-form video platform into a powerful revenue-generating machine for content creators, businesses, and influencers. With millions of active users and growing monetization features, many people are finding creative ways to earn money on TikTok.

Whether you’re an aspiring content creator or a business owner looking to leverage the platform, this guide will walk you through the best ways to make money on TikTok in 2025.

1. Join the TikTok Creator Rewards Program

One of the most accessible ways to monetize your TikTok content is through the TikTok Creator Rewards Program. This program rewards creators for producing engaging, high-quality videos over one minute in length.

To qualify, you must:

• Have at least 10,000 followers
• Get 100,000 video views in the past 30 days
• Be 18 years or older
• Live in an eligible country

Creators in the program earn money based on video engagement, with earnings ranging between $0.02 to $0.15 per 1,000 views. The more engaging and original your content, the more rewards you can earn.

2. Sell Products Through TikTok Shop

TikTok Shop allows creators and businesses to sell products directly on the platform. Users can tag products in videos, livestreams, and their profiles, making it easy for followers to shop without leaving the app.

How to get started with TikTok Shop:

1. Sign up for TikTok Shop as a seller or affiliate.
2. List products or promote affiliate items from other brands.
3. Use shoppable videos and livestreams to showcase your products.

Many businesses see higher engagement rates on TikTok Shop compared to other e-commerce platforms, making it a great way to drive sales.

3. Partner with Brands for Sponsored Content

Brands are constantly looking for TikTok creators to promote their products through sponsored content. If you have a dedicated audience, you can collaborate with brands and get paid for featuring their products in your videos.

Ways to land brand sponsorships:

• Join TikTok Creator Marketplace – This platform connects brands with creators open to sponsorships.
• Reach out directly – If you already use and love a brand, pitch them a partnership idea.
• Engage with brands – Tag brands in your content and show authentic interest in their products.

Brands often pay anywhere from $100 to $10,000 per sponsored post, depending on your follower count and engagement rates.

4. Earn Tips and Gifts from Followers

TikTok allows users to send virtual gifts and tips to their favorite creators during livestreams or directly through their videos. These gifts can be converted into real money.

How it works:

• TikTok LIVE Gifts – Viewers purchase and send gifts during livestreams. Creators receive Diamonds, which can be exchanged for money.
• Video Gifts – Fans can send gifts in the comments section of regular videos.
• TikTok Tips – Creators with at least 100,000 followers can enable the Tips feature, allowing fans to send direct monetary support.

Many influencers use interactive livestreams to engage with their audience and increase their earnings through virtual gifts.

5. Try Affiliate Marketing

Affiliate marketing allows TikTok creators to earn commissions by promoting products from other brands. When someone buys a product using your affiliate link or promo code, you get a percentage of the sale.

Steps to start affiliate marketing on TikTok:

1. Join affiliate programs like Amazon Associates or TikTok Shop Affiliate.
2. Promote products in your videos using reviews, tutorials, or unboxing videos.
3. Share links in your bio or in-video captions.

Affiliate earnings vary, but some TikTokers make thousands of dollars per month by promoting trending products.

6. Offer Exclusive Content with TikTok Series

TikTok introduced Series, a monetization feature that allows creators to put content behind a paywall. Creators can upload up to 80 videos per Series, with each video being up to 20 minutes long.

Requirements for TikTok Series:

• At least 10,000 followers
• 1,000 video views in the last 30 days
• Original, high-quality content

Popular use cases for Series include educational courses, fitness plans, and in-depth tutorials. Creators set their own prices, ranging from $0.99 to $189.99 per Series.

7. Grow and Sell TikTok Accounts

Many businesses and influencers buy pre-built TikTok accounts with an existing audience instead of starting from scratch. If you’re skilled at growing accounts, you can sell them for profit.

How to do it:

• Pick a niche – Choose a popular topic like travel, fitness, or fashion.
• Build engagement – Post high-quality, viral content to grow followers.
• Sell the account – Use platforms like Fameswap, Accfarm, or Flippa to list and sell accounts.

The value of a TikTok account depends on its follower count, engagement rate, and niche, with some accounts selling for hundreds to thousands of dollars.

8. Monetize Through Crowdfunding

Some TikTok creators use crowdfunding platforms to receive financial support from fans. Options include:

• Patreon – Offers exclusive content to paying subscribers.
• Kickstarter & GoFundMe – Used to fund creative projects.
• Buy Me a Coffee & Ko-fi – Allows fans to send one-time donations.

Crowdfunding is ideal for artists, educators, and niche creators who want a stable income while creating unique content.

9. Run TikTok Ads for Your Business

If you own a business, TikTok Ads can help you reach potential customers. The platform’s powerful ad system allows precise targeting based on age, interests, and location.

Types of TikTok Ads:

• In-Feed Ads – Appear in users’ For You Page.
• Branded Hashtag Challenges – Encourage user-generated content.
• Top-View Ads – Premium ads that appear when users open TikTok.

Businesses that leverage TikTok ads often see higher engagement and conversions compared to other social media platforms.

10. Host Paid Live Events and Workshops

Many TikTokers make money by hosting virtual workshops or live events. These events can be educational, entertaining, or skill-based, such as:

• Fitness classes
• Business coaching
• DIY or art tutorials

Creators can charge entry fees through Eventbrite, Patreon, or TikTok Series. Live events help build community engagement while generating income.

Final Thoughts

There are many ways to make money on TikTok, whether through brand partnerships, product sales, affiliate marketing, or exclusive content. The best approach depends on your niche, audience size, and content style.

If you’re just starting, focus on growing an engaged audience before diving into monetization. The more value you provide, the easier it will be to convert followers into paying customers or supporters.