Not only on TikTok but on all social platforms, starting from zero is hard. But when it comes to TikTok, it has become more complicated and difficult. Because even for short videos you post, then you wait for views, likes, and comments. In fact, this is something not gonna happen.

If you really want real growth, engagement, and views without having followers, then let me tell you it is quite possible on TikTok as it is totally different from other social platforms like Instagram, YouTube, and Facebook. This means anyone can go viral, even with a brand-new account. If your video is engaging, TikTok will show it to more users.

This guide explains how to get views on TikTok from scratch. Whether you're a business, creator, or someone testing the waters, these strategies will help you reach the right audience and grow organically.

Why TikTok is Designed for Viral Growth?

TikTok's algorithm assesses each video separately, in contrast to conventional platforms that give preference to accounts with a large number of followers. A small sample of users sees your video on their For You Page (FYP) when you post. TikTok reaches a wider audience if those users interact with it by liking, commenting, or watching.

Because of this, a new user may unexpectedly get thousands of views. Instead of your following size, the platform emphasizes performance metrics like watch time, video completion rate, and engagement levels. Technically speaking, TikTok matches content in real time to user behavior and interests using machine learning models.

This makes it possible for content producers who don't have a following to gain recognition and expand right away without having to "build up" first.

10 Proven Strategies to Get Views on TikTok With No Followers

1. Use Trending Audio and Music

TikTok often promotes videos that use popular sounds. The algorithm identifies clusters of content built around trending audio and pushes them to more users. Using trending sounds increases your chances of being included in these content clusters.

To find trending sounds, explore the TikTok Discover tab or scroll through your FYP. If a particular sound appears multiple times in a short period, it is likely trending. Use it creatively in your own videos to join the trend while adding originality.

2. Participate in Viral Challenges

Challenges are a major driver of discoverability. Participating in a trending challenge, especially during its peak phase, can lead to increased exposure. The key is to act quickly and make your version unique.

Add a creative twist to the challenge to stand out. Instead of copying it exactly, think of ways to incorporate humor, storytelling, or a different setting. TikTok users appreciate originality even within trends.

3. Post at Peak Engagement Times

Timing plays a role in initial visibility. Based on multiple studies and user data, TikTok users tend to be most active during the following windows:

• Weekdays: 6 PM to 9 PM (local time)
• Weekends: 10 AM to 1 PM and again from 6 PM to 9 PM

Try posting within these time frames to maximize exposure, especially in your early growth phase. As your account grows, you can use TikTok Analytics to find custom insights for your audience.

4. Use Keywords and Relevant Hashtags

Hashtags on TikTok help categorize your content and make it more discoverable in both the For You Page and search results. Use a mix of:

• Two trending hashtags
• One or two niche-specific hashtags
• One general visibility tag like #foryou or #tiktoktips

Avoid overloading your caption with too many tags. It dilutes your message and may reduce overall engagement. Aim for concise, keyword-rich captions that reflect the core of your content.

5. Capture Attention in the First 3 Seconds

The first three seconds of your video determine whether a viewer will keep watching or scroll past. TikTok’s algorithm weighs this heavily, so retention matters more than video length.

Use strong hooks at the start of your video. Ask a direct question, show an unexpected visual, or start with a bold statement. For example:

• “Here’s why your TikToks are not getting views.”
• “You’re editing videos wrong. Here’s how to fix it.”

This approach boosts your watch-through rate, which directly impacts your chances of going viral.

6. Keep Videos Short and Rewatchable

For new accounts, short videos generally perform better. Aim for 7 to 15 seconds in length. The shorter the video, the more likely users are to watch it in full or even watch it more than once.

Rewatchability is a powerful metric. If your content encourages viewers to loop it, TikTok’s system detects high engagement and rewards your video with more visibility.

7. Leave Meaningful Comments on Viral Content

Interacting with popular videos in your niche is an underrated strategy. By leaving authentic, helpful, or funny comments on viral content, you increase the chance that other viewers will visit your profile.

Avoid spammy comments. Instead, ask thoughtful questions, provide tips, or react in a way that shows you understand the content. These small actions can drive traffic back to your profile and result in more views.

8. Use TikTok SEO Techniques

TikTok is evolving into a search-based platform. Many users now search for topics the way they would on Google or YouTube. Optimizing your video for TikTok search can significantly boost discoverability.

To implement TikTok SEO:

• Include keywords in your video captions
• Add text overlays that reflect those keywords
• Speak relevant terms in your video audio (TikTok transcribes spoken content)

If you post a cooking video, for instance, say “easy dinner recipe” and include that phrase in your on-screen text and caption.

9. Add Clear Calls to Action (CTA)

Encouraging users to engage with your content is essential. A well-placed CTA can increase likes, comments, shares, and even profile visits. These actions signal to the algorithm that your content is worth promoting.

Examples of soft CTAs include:

• “What would you try differently?”
• “Which one is your favorite?”
• “Save this for later.”

Avoid overly aggressive tactics like “Please follow me.” Instead, focus on sparking interaction naturally.

10. Stay Consistent for At Least 7 to 10 Days

TikTok’s algorithm relies on content history to understand what type of videos you create and who they should be shown to. Posting consistently helps the system collect more data, which can accelerate your growth.

Start by posting one video per day for 7 to 10 consecutive days. Do not worry if the first few posts underperform. Some videos go viral days or even weeks after being posted. Consistency is more valuable than perfection.

Mistakes That Limit Your Reach

Avoid these common errors if you're trying to grow from zero:

• Deleting videos too early can hurt your account. TikTok often delays traction.
• Using too many hashtags confuses the algorithm and weakens your content targeting.
• Ignoring video analytics prevents you from learning what actually works.
• Posting random content without a clear message or niche reduces engagement consistency.

Bottom Line

Gaining views on TikTok without followers is entirely possible. With the right approach, a clear content strategy, and consistent effort, your videos can reach thousands of people even before you build an audience.

Focus on creating valuable content, using the right trends, optimizing for search, and posting regularly. Avoid shortcuts and gimmicks. Instead, build real engagement through thoughtful content that speaks directly to your ideal audience.

Everyone starts at zero. What matters is what you do next.

Frequently Asked Questions

Q 1: Can a new TikTok account go viral without followers?

Ans: Yes. Many viral TikToks originate from accounts with no followers. The content quality and engagement metrics matter more than follower count.

Q 2: How long does it take to get views as a new user?

Ans: It varies. Some creators receive views within hours, while others take several days. Posting quality content consistently increases your chances.

Q 3: Should I delete videos that get low views?

Ans: No. TikTok videos can gain momentum days after being posted. Keep your content live unless it violates platform guidelines.

Q 4: Do hashtags still help in 2025?

Ans: Yes. Hashtags help categorize your content and improve discoverability. However, they are only effective when used strategically with keywords and strong visuals.